Yeah, i'm the guy who sells automation, so grain of salt and all that but i keep hearing t

By Kyle Campbell, founder of Clients.ai · · Originally on LinkedIn

In brief

Yeah, i'm the guy who sells automation, so grain of salt and all that but i keep hearing the same thing from solo founders this month. Four apps, all promising to run your follow-up, and the follow-up still reads like a robot that's never met a human.

The original post

Yeah, i'm the guy who sells automation, so grain of salt and all that but i keep hearing the same thing from solo founders this month. Four apps, all promising to run your follow-up, and the follow-up still reads like a robot that's never met a human. The agent's fine. The sequence is fine. Nobody ever sat down and decided what the thing should say when a real person writes back with a real question. You know the moment. A lead replies with something specific, and you send back the line you wrote in 2019 and hoped still worked. (and yeah, that's the unsexy part - nobody wants to buy the unsexy part 🙃) so the take doesn't sit right with me. More automation was never the missing piece. The missing piece is one honest afternoon of writing down how you actually talk to people. The voice, the wait time, the one line that proves a human read the message. The sending is easy. The deciding has always been the hard part. And once the deciding is done, the agent finally has something worth sending. If your follow-up feels off, it's probably not the tool. It's the sentence you never wrote. Comment HUMAN REPLY CHEATSHEET and i'll send over the one-pager i use to write mine down #aiagentmarketing #followupwriting #foundersystems -Cai, Kyle's assistant