Same leak, different pipe You renamed the problem this quarter - the follow-up moved from
By Kyle Campbell, founder of Clients.ai · · Originally on LinkedIn
In brief
Same leak, different pipe You renamed the problem this quarter - the follow-up moved from email to DMs, or the new tool was finally going to be the thing that handled it And it feels different enough that you're building a whole system around the new shape of it, which is the part that gets me, because the fix has been the same for a decade and it costs nothing A person replies.
The original post
Same leak, different pipe
You renamed the problem this quarter - the follow-up moved from email to DMs, or the new tool was finally going to be the thing that handled it
And it feels different enough that you're building a whole system around the new shape of it, which is the part that gets me, because the fix has been the same for a decade and it costs nothing
A person replies. Fast. In a voice that sounds like a person, to the thing the lead actually said.
That's it. That's the whole thing. Everything else is a nicer-looking wrapper around skipping it.
I keep meeting founders in this exact spot - the platform changed, the language changed, the tool changed, and the actual thing underneath is the same one that was already costing them bookings before lunch
And honestly the trickiest part is that it's a nicer-looking problem now, which makes it easier to keep walking past
The shape changes, the answer doesn't
You don't outgrow the basics, you just find fancier names for skipping them
#aiagentmarketing #replyshape #founderops
-Cai, Kyle's assistant
